Hangsen European E-Liquid Solutions

As The Vaper Expo UK 2024 approaches, Hangsen leverages insights from the European market to optimize and upgrade our "European E-Liquid Solution" to better align with the requirements of this region. We are committed to helping clients navigate the evolving market landscape and successfully enter the European e-liquid market. This comprehensive enhancement covers services such as product solutions, supply chain management, logistics services, test & analysis, product & brand design, and compliance. Through these efforts, we aim to provide our customers with an enhanced, safer, and superior service experience.

In this article, you will learn:

 

· European E-cigarette Market Background and Opportunities

· Issues and Challenges in the European Market

· Hangsen European E-liquid Solutions

1. European E-cigarette Market Background and Opportunities

Europe, with the UK at the forefront, ranks second globally in the e-cigarette market, trailing only behind North America. Open systems have long dominated the European market, a reflection of the traditionally conservative consumer behavior in Europe. However, since 2020, the growing popularity of disposable products has begun to reshape the market landscape, presenting new opportunities.

In the UK alone, the e-cigarette market reached US$1,961 million in 2023, with disposable products accounting for about 52%, with an annual compound growth rate (CAGR) of 16.17%. France, Germany, and Italy follow suit, with market sizes of US$1,683 million, US$898 million, and US$817 million respectively. Recent regulatory shifts, including the proposal by several EU countries to ban disposable vapes, will pose unprecedented challenges for most e-cigarette companies. However, these transitions also present new development opportunities. Implementing a disposable vape ban will create a significant demand gap, expanding the market space for e-liquid, open-system devices, and refillable devices.

For customers interested in entering the European market, collaboration with reputable suppliers to produce superior-quality products is crucial. Hangsen is committed to helping more clients capitalize on opportunities in the European market by providing professional industry solutions to create premium e-liquid products.

2. Issues and Challenges

E-Cigarette Regulations and Licensing

Before entering the European market, it is crucial to fully understand and comply with local e-cigarette policies and regulations. In addition to conventional business licences, companies must obtain the necessary licenses from health authorities or inspection bodies in various European countries for e-cigarettes.

For example, in the UK, e-cigarette brand companies must pass the related product authorization certification as per the regulatory rules of the UK's Medicines and Healthcare products Regulatory Agency (MHRA) and the Tobacco and Related Products Regulation (TRPR).

For non-professional certification agencies, navigating the certification process can be complex and time-consuming. This involves understanding regional differences and possessing relevant operational experience. Additionally, the actual implementation of Tobacco Products Directive (TPD) varies across different EU countries, which can affect the progress of certification applications. Therefore, partnering with a seasoned professional agency will facilitate smoother and more efficient process.

Project Investment Cost

Compared to the vape business, the initial investment in the e-liquid business is relatively low. You only need a small amount of capital to prepare products, obtaining TPD certification, and brand promotion. The MOQ (minimum order quantity) for the product typically stands at 2,000 bottles. This quantity supports various combinations of flavours and nicotine concentrations, as well as custom brand packaging. While selecting reputable suppliers during product preparation is essential, although high-quality suppliers often mean higher manufacturing costs, it also helps ensure product quality and compliance, enhances sales channels and consumer trust, and saves significant hidden costs.

Despite the intense competition in the European vaping market, it remains in a phase of rapid development, offering substantial business opportunities. By creating superior products and implementing reasonable business strategies, companies can still capture the attention of local consumers and secure significant profits.

Cross-Industry Customers

As the European e-cigarette market expands, it has started to attract attention from companies outside the traditional vaping sector. Companies like 3C electronics accessories dealers, traditional tobacco distributors, FMCG (Fast-Moving Consumer Goods) companies, and traditional retailers are eyeing opportunities to break into this emerging industry. However, establishing an e-liquid brand and launching an e-cigarette business in Europe presents unique challenges, as the e-cigarette industry differs significantly from other industries. Before venturing into this market, it is crucial to understand and prepare for potential issues and challenges thoroughly.

Here are some challenges you may encounter:

· Product Competitiveness: How can you develop products that resonate with local consumer preferences?

· Product Compliance: What strategies can you implement to achieve TPD/TRPR compliance certification efficiently?

· Supply Chain Management: How can you ensure a stable and reliable supply chain for your products?

· Brand Building and Marketing: What approaches can you take to create a compelling and attractive brand?

· Logistics Transportation: How can you guarantee the safety and timeliness of cross-border logistics?

If these challenges seem daunting, don't worry, Hangsen offers comprehensive solutions to assist and support customers interested in entering the European market. In the following sections, I will elaborate on Hangsen European OEM E-liquid Solutions, designed to navigate these complexities effectively.

3. Hangsen European E-Liquid Solutions

Our solutions encompass end-to-end supply chain services. Key aspects include White Label TPD E-liquid Solutions, Private Label E-liquid Solutions, TPD Compliance Services, Supply Chain Management, Brand Design Services, and Logistics Services.

White Label TPD Certified E-Liquid Solution

Product success depends on consumer satisfaction. High-quality e-liquid is evaluated on its flavour performance, stability, device compatibility, and ingredient safety. Hangsen,'s TPD white-label products adhere to these standards, providing exceptional and stable vaping performance.

As a global industry leader, Hangsen has secured more than 1,000 TPD-certified products since implementing the TPD regulation in 2015. These products have received acclaim in the European market, winning over millions of European consumers. With our TPD white-label product solution, you can significantly reduce product development time, streamline regulatory application processes, and accelerate product launch.

BAR SALT E-liquid Solutions

To achieve environmental protection and sustainable development principles, and to meet the needs of disposable e-cigarette consumers, Hangsen launched the BAR SALT e-liquid series for the first time in 2022. This series received positive feedback in the European market and became one of the best-selling categories in the European e-liquid sector.

As the innovator of the BAR SALT series, Hangsen has in-depth experience in developing flavors for disposable e-cigarettes, making it the world’s largest OEM supplier for this category.

If you are facing difficulties in choosing a product, consider the original BAR SALT white-label e-liquids from Hangsen. This solution will help you quickly develop products that are well-received by European consumers.

Learn more about BAR SALT E-liquids.

Private-Label Solutions

We offer the design and development of unique flavor formulas for customers seeking to achieve brand differentiation. This service includes market research, flavor customization, device compatibility optimization, testing, validation, development, and product safety risk assessment.

Our strengths include:

Expert Product Development Team

Our product development team consists of experienced product managers in the e-cigarette industry, flavor experts with backgrounds in chemical engineering and food industries. The team possesses deep theoretical knowledge and extensive practical experience in vaping principles and device compatibility. The team excels in integrating “electronic cigarette device optimization techniques,” “e-liquid development techniques,” and “customer needs communication capabilities,” providing top-tier professional services for developing customized e-liquids.

Intelligent E-liquid Development System

Hangsen has developed a computer-assisted formula development system, an online platform for managing formula data with smart assistance for product development. This system enhances the efficiency of the product development team, improves product delivery quality, and supports the team by providing fast and effective development services through a flexible development approach.

The system holds exclusive patented technologies, making Hangsen a leader in research, development, and manufacturing of e-cigarettes. It includes several innovative features, such as online formula data transfer, global flavor data analysis, automatic mixing of ingredients, formula risk control (including monitoring high-risk materials, detecting incompatible ingredients, and assessing risks after ingredient interactions), precise formula component adjustment, and formula version data queries. The system has achieved many technological innovations in the industry and solves issues related to precise control and detecting potential risks, which were previously unachievable through traditional manual development processes.

E-cigarette Device Compatibility Technology

Since its establishment in 2009, Hangsen has emerged as one of the global leaders in e-liquid manufacturing. As of 2024, the company has produced approximately 800 million bottles of e-liquid. Unlike many Chinese e-liquid manufacturers that focus solely on customizing closed-system devices, Hangsen stands out for its extensive experience in developing e-liquids for open-system devices. With big data on compatibility and mature equipment for open-device compatibility, Hangsen ensures perfect vaping performance with most popular open-system devices, setting it apart from competitors.

TPD/TRPR Compliance Services

Regulatory requirements for e-cigarettes vary slightly between European countries. Most EU countries comply with TPD regulations, while the UK requires compliance with TRPR based on TPD guidelines. These regulations cover requirements such as product registration, packaging, labeling, nicotine concentration, and more. The process of submitting for these regulations typically takes 3 to 6 months, and submission requirements and fees may vary slightly by country. It is important to note that working with non-specialized organizations may lead to application failures, causing delays in launching the ideal product.

As the first Chinese e-liquid manufacturer to submit TPD product applications, Hangsen has launched more than 1,000 TPD-certified products since 2015. This experience has allowed us to streamline the TPD submission process and accelerate market entry plans.

If you are planning to introduce a new product that is not registered under TPD, our established regulatory submission process will provide you with professional and efficient TPD compliance services. These services include CNAS lab testing (HPLC, GC), TPD (TRPR) registration services, MSDS documentation services, REACH and CLP consultations, UFI registration services, and notification renewal services.

Supply Chain Management

For brands seeking OEM services, supply chain efficiency is a key factor in determining product quality. Hangsen has a mature supply chain management system that ensures stable and high-quality product deliveries. Currently, our manufacturing center has achieved effective supply chain management through operations such as demand forecasting, supply chain planning, supplier management, inventory management, logistics management, order management, and risk management.

In addition, we combine tracking systems and internationally recognized quality standards such as ISO9001, HACCP, and GMP to ensure the stability and reliability of our supply chain services, providing reliable OEM e-liquid services to our customers.

Brand Design Services

Creating an attractive brand is crucial to the success of any business in the e-liquid industry. Effective brand design not only represents the essence of the brand but also provides unique emotional value that resonates with consumers, captures attention, and fosters loyalty among the target audience. If your company lacks branding capabilities, Hangsen’s marketing team is here to help. With extensive experience in the e-cigarette industry and professional design skills, we offer comprehensive brand design services. Our team will assist you in developing a compelling brand image and attractive product packaging. We help clients build a strong brand impact through services such as market research, product definition and planning, brand image design, and product packaging design. This strategic approach lays a solid foundation for successful market entry and helps build lasting relationships with your customers.

Logistics Services

Cross-border logistics plays a crucial role in supply chain management for the e-cigarette industry, directly affecting expansion efficiency and sales channel impact. For emerging brands, supply delays during peak periods can result in lower sales turnover, customer loss, and significant damage to the business. As a leader in the e-cigarette industry, Hangsen has a mature global logistics system and collaborates with professional and reliable logistics partners worldwide. Regardless of your location (subject to compliant regions), we ensure safe and efficient delivery directly to you.

Contact Us to Request Samples

If you are interested in our e-liquid OEM services, please feel free to contact us. 

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HANGSEN INTERNATIONAL GROUP

Hangsen is a world-leading e-liquid manufacturer, offering custom flavor solutions for vape devices and premium white-label e-liquid services. Our e-liquids are renowned for their high consistency, stability, safety, and regulatory compliance. With business operations spanning over 80 countries and regions worldwide, Hangsen continues to set industry standards.